Advisory Panel Member
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Rebecca Keith
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Maytronics
Marketing Director 
Areas of Expertise
Digital Marketing Strategy, Driving Innovation Through Digital, Analytics and Measurements, Digital Transformation
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Rebecca Keith has more than 25 years of experience in senior marketing and sales leadership within national, North American and global organizations. Experienced in industrial, SaaS, healthcare, manufacturing and industrial automation industries, she has success in developing innovative, agile omnichannel marketing programs within B2B, B2C and B2B2C sales channels. As a marketing executive, Rebecca has strategy and execution experience across the entire marketing stack to create, implement and execute growth strategies delivering rapid and long-term results.
Currently Marketing Director and member of the senior leadership team for Maytronics, the U.S. subsidiary of Maytronics LTD, she is instrumental in defining and leading overall North American strategy. She launched a strategic growth and expansion plan through transforming marketing and sales business models and building an automation-focused, data-driven, robust marketing engine for the enterprise. Previously, Rebecca led all areas of branding, public/media relations, sales enablement, events, advertising and marketing for Angelic Corporation, a healthcare/enterprise services management company leveraging RFID and data-driven solutions. Beginning her career with Softrol Systems, she progressed from Sales Engineer to Marketing Manager supporting rapid company growth. Rebecca led marketing strategy, branding and execution as the company reinvented itself becoming a leading innovator of process controls and management information solutions for automation of textile rental and manufacturing industries. Rebecca completed a Bachelor of Science in Textile Science from the University of Tennessee. She is an active member of Pragmatic Marketing Institute, International Retail Ecommerce Summit, American Marketing Association and Business Marketing Association. |
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