Advisory Board Member 2018
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Rob Baughman
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City of Hope
Vice President of Marketing and Digital Channels 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Analytics and Measurements
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Rob Baughman is currently Vice President of Marketing and Digital Channels at City of Hope. Rob is an experienced healthcare leader with an extensive background in corporate strategy and digital marketing, working with a range of Fortune 500- and venture capital- funded organizations. Most recently, as principal at QC Solutions Healthcare Consulting, he led the redesign of the oncology care system for a large non-profit hospital system in New York, consulted with Pfizer on the launch of oncology biosimilar compounds, and supported a healthcare startup in raising more than $2 million of Seed/Series A funding.
Earlier in his career, Rob was senior vice president of marketing and communications at ProCure, the largest proton therapy company in the world. Prior to ProCure, Rob headed marketing and communications at Alliance HealthCare Services. Previously, Rob also held corporate marketing and strategy positions in the oncology divisions of Eli Lilly & Co. and Aventis Pharmaceuticals (now Sanofi). Rob earned a B.S. in marketing from the Kelly School of Business at Indiana University and an MBA with an eCommerce concentration from the Daniels College of Business at the University of Denver. |
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