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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Rob Baughman
City of Hope
Vice President of Marketing and Digital Channels
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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Analytics and Measurements
Rob Baughman is currently Vice President of Marketing and Digital Channels at City of Hope.  Rob is an experienced healthcare leader with an extensive background in corporate strategy and digital marketing, working with a range of Fortune 500- and venture capital- funded organizations.  Most recently, as principal at QC Solutions Healthcare Consulting, he led the redesign of the oncology care system for a large non-profit hospital system in New York, consulted with Pfizer on the launch of oncology biosimilar compounds, and supported a healthcare startup in raising more than $2 million of Seed/Series A funding.  

Earlier in his career, Rob was senior vice president of marketing and communications at ProCure, the largest proton therapy company in the world.  Prior to ProCure, Rob headed marketing and communications at Alliance HealthCare Services.  Previously, Rob also held corporate marketing and strategy positions in the oncology divisions of Eli Lilly & Co. and Aventis Pharmaceuticals (now Sanofi).  

Rob earned a B.S. in marketing from the Kelly School of Business at Indiana University and an MBA with an eCommerce concentration from the Daniels College of Business at the University of Denver.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
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University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs