• HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs
  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Robert Parker
IDC
Group Vice President, Digital Transformation,Retail, Energry, Manufacturing and Financial Services.
Picture
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Analytics and Measurements, Digital Transformation
Bob Parker is responsible for the global research direction of four industry practices at IDC – Retail, Energy, Manufacturing, and Financial Services.  Additionally, Bob leads IDC's research on Digital Transformation, coordinating our research strategy in this area across all groups and regions.

BACKGROUND

 Bob has been in the research domain for over 15 years; joining IDC over ten years ago after spending six years at AMR Research.  Prior to getting into research, Bob held several operational and IT management positions in Industry including serving as the CIO at Eastern Technologies, a defense contractor.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

• MBA from New Hampshire College with a concentration in Artificial Intelligence and Decision Support Systems.
• BS with a dual Finance and Computer Science major from Rivier College.
• Bob is a highly regarded speaker and is frequently quoted in industry and business media as a subject matter expert on industry technology investments.

Follow Bob on Twitter @RobertEParker.

Digital Badge
Copy to share

Picture

    Contact Robert Now

Submit
Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
Picture
​​© University of South Florida | All rights reserved
  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs