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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​​


Scott Swiney
PlayCore
Corporate Director, Information Technology
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Areas of Expertise
Digital Transformation
Scott Swiney is a Senior IT Executive at PlayCore, Inc. where his primary role is leading the overall efforts of a committed team of IT professionals focused on delivering information systems technologies, services and support across the PlayCore family of brands.
As PlayCore has expanded rapidly through acquisitions, Scott has relied upon his experience in the multi-unit finance and retail space to craft and refine an overall IT strategy that aligns the needs of the individual business units with those of the enterprise stakeholders.  From developing internal staff to forging outsourcing and managed services agreements, Scott’s focus is on building a team that can rapidly scale up or down, as required, to meet the current needs of the business.

Scott holds a Masters of Business Administration degree from the University of Tennessee and brings over 30 years of development and IT management experience to PlayCore.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs