Advisory Panel Member
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Sean Phaler
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Ingersoll Rand
Director Digital Marketing 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Digital Transformation
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Sean got his first taste of the digital world in eighth grade when he was offered a $60k job as a web designer after winning an online contest. The offer was subsequently rescinded when the company figured out he was only 14. Not to be deterred, Sean has been working in web marketing world pretty much ever since. After four years of high-level college basketball and a short stint as a professional basketball player, Sean launched a successful web design and digital marketing company that catered to small businesses in the Charlotte area. He later took his talents to the NBA, where he expanded the digital footprint of the Charlotte Bobcats (now the Charlotte Hornets) with expansive interactive web elements, microsites, e-mail marketing, social media, photo/video work and mobile app adoption.
As the Manager of Digital Innovation at Pentair, Sean flourished by disrupting the old B2B manufacturing model and transition the once Fortune-500 company into a leading digital powerhouse. Through expansion in e-commerce, implementation of e-mail marketing automation with high revenue growth, evolution in social media, significant advancement in the SEO & PPC ecosystem, proven data-driven results, and noteworthy photo and video work - all made Sean a well-rounded digital marketing professional. Now at Ingersoll Rand, Sean is responsible for developing, planning and implementing enterprise-wide, digital marketing strategies that support Ingersoll Rand’s strategic initiatives and long-term goals. This is including but not limited to the implementation and support of all global web properties plus digital standard work across the enterprise, direct and architect the digital marketing strategy for Ingersoll Rand in order to grow the corporate brand and develop strategic roadmap for enterprise digital marketing infrastructure in order to evolve the online experience for customers and internal stakeholders. |
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