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  USF Muma College of Business Digital Marketing

Advisory Panel Member


Shawn Potter
  Ortho Technology a Division of Henry Schein
     Director Commercial Operations
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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Digital Transformation
Shawn Potter joined Ortho Technology a division of Henry Schein, as Director of Commercial Operations in November of 2015. As site leader, he is responsible for the Sales, Marketing, and Customer Service functions of Ortho Technology and the global Distribution functions for Henry Schein Orthodontics.Shawn holds over 20 years of sales, marketing, and business unit leadership experience in the orthodontic, endodontic, and dental fields, and spent several years at DenMat Corporation as their Senior Vice President of Sales and Customer Care. For 17 years, Shawn worked at Danaher Corporation’s Sybron Dental Specialties division, most recently serving as General Manager for the Orascoptic Business Globally. From 2005-2009, Shawn was Vice President of Marketing for SybronEndo, and for 7 years, was the Director of North American Sales before moving into Marketing. He also oversaw the Ormco Orthodontics Account Management Center, and held positions in inside and then outside sales. Shawn earned his B.A. degree from San Diego State University and his MBA from Chapman University.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs