Advisory Panel Member
Shawn Potter
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Ortho Technology a Division of Henry Schein
Director Commercial Operations Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Digital Transformation
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Shawn Potter joined Ortho Technology a division of Henry Schein, as Director of Commercial Operations in November of 2015. As site leader, he is responsible for the Sales, Marketing, and Customer Service functions of Ortho Technology and the global Distribution functions for Henry Schein Orthodontics.Shawn holds over 20 years of sales, marketing, and business unit leadership experience in the orthodontic, endodontic, and dental fields, and spent several years at DenMat Corporation as their Senior Vice President of Sales and Customer Care. For 17 years, Shawn worked at Danaher Corporation’s Sybron Dental Specialties division, most recently serving as General Manager for the Orascoptic Business Globally. From 2005-2009, Shawn was Vice President of Marketing for SybronEndo, and for 7 years, was the Director of North American Sales before moving into Marketing. He also oversaw the Ormco Orthodontics Account Management Center, and held positions in inside and then outside sales. Shawn earned his B.A. degree from San Diego State University and his MBA from Chapman University.
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