Advisory Panel Member
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Steven Menges
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B2B Cubed
VP of Strategic Planning and Marketing Innovation 
Areas of Expertise
Digital Marketing Strategy, Driving Integrating Digital Marketing
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Institutional, B2B, and B2C marketing, advertising, products, and sales enablement professional with 20 years’ experience in enterprise, mid-market and start-up organizations, including 3 successful exits.
Developer of the Business-to-Business Marketing Maturity Model; designed and developed buyer’s journey-based digital and offline campaigns around specific business/institutional problems; trained and enabled global sales teams and marketing organizations. Content creator for industry awareness and thought leadership, demand generation, and retention/loyalty programs; keynote presenter at industry events. Pioneered new media and branded content types for institutional and consumer audiences. Drove customer advisory board and customer marketing programs for global enterprises Cross-functional experience in product management, sales management, public relations and partner management. Graduate marketing and Capstone/final thesis professor in NYU MS in Integrated Marketing and MS in Management & Systems (STEM) programs since 2010; pioneered new online, hybrid, and blended course formats for NYU SPS. |
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