Advisory Board Member
VP of Strategic Planning and Marketing Innovation
Areas of Expertise
Digital Marketing Strategy, Driving Integrating Digital Marketing
Institutional, B2B, and B2C marketing, advertising, products, and sales enablement professional with 20 years’ experience in enterprise, mid-market and start-up organizations, including 3 successful exits.
Developer of the Business-to-Business Marketing Maturity Model; designed and developed buyer’s journey-based digital and offline campaigns around specific business/institutional problems; trained and enabled global sales teams and marketing organizations.
Content creator for industry awareness and thought leadership, demand generation, and retention/loyalty programs; keynote presenter at industry events.
Pioneered new media and branded content types for institutional and consumer audiences.
Drove customer advisory board and customer marketing programs for global enterprises
Cross-functional experience in product management, sales management, public relations and partner management.
Graduate marketing and Capstone/final thesis professor in NYU MS in Integrated Marketing and MS in Management & Systems (STEM) programs since 2010; pioneered new online, hybrid, and blended course formats for NYU SPS.