Advisory Panel Member
The Western Union Company
Global Director, Go-to-Market Marketing
Areas of Expertise
Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Digital Transformation
Energetic, results-driven global marketing executive with 18+ years’ experience leading campaigns across a diverse array of industries, including financial services, medical, IT, print production and telecom.
I am a strategic thinker with strong interpersonal skills and a global mindset, cultivated over two decades working throughout Europe, the United States and the Caribbean.
In my current capacity as Global Director of Go-to-Market Marketing for Western Union, I oversee the company’s global marketing budget and I am responsible to define the Go-to-Market Marketing Strategy by creating the blueprint that defines and drives our transformational & sustainable growth.