Thoughts from Thought Leaders
Learn what others have to say about their experience taking the Digital Marketing certificate program.
"I really enjoyed the program. It helped me generate several new suggestions to drive KPIs and ROI back at the firm. As a result, the firm has asked me to take a leadership role in sharing the plan and driving change."
David Posluszny, Global Learning Academy Leader, Vanderlande
The Digital Marketing Certificate Program at USF is a must-attend for any marketer serious about growing their digital expertise, reach and sales. While the program is content-rich in cutting edge digital technologies and advancements, it really is broader in scope - tackling the common core marketing issues all professionals face in any business.
I had the unique opportunity this year to be both an Advisory Board Member as well as a student...I shared my challenges as a B2B marketer in a highly technical service business and learned from classmates in similar roles, as well as from those focused in consumer and/or product-centric businesses.
The USF team has assembled an amazing program full of both strategic and practical activities each of us can bring back to our workplaces. The question is not 'IF' your business will be impacted by digital marketing, it's 'HOW'. How prepared is your marketing team to capitalize on best practices and latest trends? The USF Digital Marketing Certificate Program will equip you with the right tools for success!
Rob Borella, Vice President of Marketing & Sales Operations, HCTEC | USF Digital Marketing Certificate, Fall 2018
The Digital Marketing Certification Program at USF delivered impactful information that can be easily applied to my team’s goal driven initiatives. In fact, our first vertical specific prospect campaign following course completion delivered record-breaking email statistics using strategies taught in the Content Marketing Module. This ultimately resulted in new sales for our company, and a fresh, innovative way of thinking for the team. I highly recommend this program if you are looking for the latest in digital marketing trends and tactics, or need an inspiring refresher.
Misha Hart, Vice President of Marketing, Fintech | USF Digital Marketing Certificate, Summer 2018
The goal for my organization is to be seen as a digital company that provides financial services rather than a traditional bank with digital capabilities. In order to achieve this, we need to make sure our workforce is digitally fluent and advocates for our customers by connecting them with digital capabilities that will be the most helpful.
The class was super helpful to me in understanding the different ways that consumers interact with digital media and helped me identify strategies that would be most helpful in improving fluency and digital usage of both our employees and customers.
I formed a special team with representation from across various groups to be champions in achieving these goals. This team has been instrumental in leveraging various strategies to create initiatives that have advanced this cause. In the first few months of implementation, we heard marked improvement in our interactions with customers and saw an increase in our digital usage and conversion rates.
Clare Himes, Senior Manager, Capital One | USF Digital Marketing Certificate, Winter 2018
I’m really enjoying the mentor-ship opportunity I've been paired with. We've only had one meeting and planned our second, but in a short amount of time, she’s inspired a lot of great work and I’m seeing slow, but steady progress in the things I’ve initiated here at LMA. Thank you so much for the opportunity!
Working on my Capstone Project has become my favorite part of the workday. It’s been fun and exciting to implement new ideas and projects here in my own office. I’m getting real results and planning marketing strategies with a purpose. The best part, it’s working!
Anita Hawkins, Digital Marketing Specialist, Levy Marketing Awards | USF Digital Marketing Certificate, Winter 2018
