Advisory Panel Member
Thomas Overbey
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Ultra Clean Systems
Director of Marketing Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Digital Transformation
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Overbey’s experience originated as media producer at the University of South Florida, College of Medicine, producing content for medical research and education.
He has generated live and on-demand surgical procedures for peer-to-peer training and produced the first live surgical case on the iPhone. For the past five years, Overbey has served as the marketing director for Ultra Clean Systems promoting safe cleaning practices, and he serves as an advocate for connecting the OR to the SPD for maximum operational efficiency. He presents live and on demand webinars, writes Vendor Vantage articles for Communique’ magazine and is the creator of NewSplash, a weekly newsletter for sterile processing and infection professionals. Thomas has presented numerous times at conferences around the country and in Canada and believes that marketing is most successful through educating the customer. |