Advisory Panel Member
ASR Group, INC
Senior Manager, Global Digital Strategy
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Unleashing the Power of Mobile, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
Tricia Bramley-Williams is responsible for the global digital strategy and management of digital marketing team for ASR Group (American Sugar Refining), located in West Palm Beach; ASR is the parent brand of legacy sugar brands such as Domino Sugar, C&H Sugar and Redpath Sugar.
Tricia began her career in digital marketing over 12 years ago and her experience includes planning and executing various omni-channel and platform specific digital marketing strategies for The Walt Disney World Company, HSN and Thirty-One Gifts and more to establish and elevate their digital presence.
In her current role, Tricia is spearheading digital transformation within a traditional CPG, integrating everything from ecommerce to voice-first SEO.