Who Should Attend
DigitalMarketing@USF is appropriate for high potential employees seeking to move up within their organization, as well as seasoned marketing professionals seeking to increase their understanding of the latest technologies and how to employ these technologies to drive ROI at their firm.
Participant titles may include, but are not limited to:
Participant titles may include, but are not limited to:
- Brand Manager
- Director of Business Development
- Financial Analyst
- Senior Marketing Manager
- Marketing Director
- Marketing Manager
- VP of Marketing
- Director of Operations
- Business Intelligence Manager
Interdisciplinary Approach
Today's digital world requires executives to work together across disciplines to understand how customers interact with brands and to create new business models that leverage emerging technologies. Our curriculum is designed to engage teams to work together to solve problems.
Hands-On Learning
Our faculty do not lecture, but rather lead participants to solve real world problems by providing frameworks facilitating exercises and simulations.
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Practical Outcomes
Because our faculty consult directly with industry, participants will leave the program with the skills and knowledge to ask the right questions and to lead teams for digital transformation.
Actionable Toolkit
During the program, participants will work on a capstone project to apply the learnings toward a real or hypothetical real world problem that they will solve during the 8 module program. They will also leave with a Professional Digital Marketing Capstone Portfolio
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