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Why Attend Digital Marketing At USF?

Digital Marketing is really a misnomer – all marketing today is digital, even print and broadcast marketing includes digital elements! Digital Marketing is so much more than online advertising or acquisition. Marketing has moved into a value center for organizations - and digital is at the heart of this exciting new development. This disruptive, rapidly changing field is at the forefront of most marketing programs.
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Staying Up-To-Date Could Be A Challenge – Until Now

The USF Muma College of Business provides a Digital Marketing Certificate Program that allows even the busiest marketing professionals the opportunity to hone their skills. Now you can better understand the impact of digital in today’s workplace and into tomorrow’s. Whether you are trying to increase the marketing department's profile within your company, deliver unique and engaging customer experiences, provide value, or measure and report your impact on the bottom-line, developing digital assets and employing technology is likely at the core of your competitive advantage.

Demand And Opportunity

The demand for marketers who understand the digital landscape has never been greater! According to research by CapGemini, firms that are further along in digital maturity outperform  their competitors in sales and ROI. The New York Times recently reported that top companies are telling their employees to learn new skills or look elsewhere for employment.

As organizations undergo digital transformation, the job market is expected to explode for marketing professionals who possess digital skills and strategies. Functions and roles previously performed by traditional marketing endeavors will shift towards new interdisciplinary divisions organized around the new digital experience. Don't be left behind!    

Education And Training

The Digital Marketing Certificate Program at USF Muma College of Business is a hands-on, 4-day immersion program where you learn to apply principles and techniques that drive success in marketing in the digital age. Roll up your sleeves to solve real-world challenges and use practices developed by top companies, while Digital Marketing experts and professional instructors guide you through every step. Throughout the program, you continuously build your toolset and develop your unique, personalized Digital Marketing Portfolio.
  • Develop strategies applying to your business.
  • Break through silos to bring your organization together on behalf of your customers.
  • Eliminate barriers and develop a customer-centric innovation mindset.
  • Gain customer insights and turn ideas into action.

To learn more about how Digital Marketing Certificate Program at USF Muma College of Business will help you drive real business results, see our curriculum.
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