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  DigitalMarketingCERTIFICATE

Advisory Board Member 2018


William Franck
    Elsevier
SVP and General Manager of Sales

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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Analytics and Measurements; Digital Transformation
Bill Franck is the SVP and GM of Sales and Marketing for Elsevier’s education business, focused on improving outcomes in nursing and health professions education.  Prior to joining Elsevier Bill was the EVP of Global Sales and Service for Symphony Technology Group (a Private Equity group focused on technology enabled and analytic companies).  Before that Bill spent 10 years with RELX, leading sales and customer relations teams for various business units in LexisNexis working with the Legal, Academic and Risk markets.

Bill attended St. John’s University in NYC and holds a MBA from NY Institute of Technology.  Immediately after college Bill spent 8 years as a commissioned officer in the US Army, serving in numerous Special Operations units.

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University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
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gschanda@usf.edu
813-445-3893
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​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
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  • HOME
  • ABOUT
    • Why Digital Marketing
    • Our Faculty & Leadership
    • Testimonials
    • Our Partners
    • Gallery
    • About USF
    • FAQ
  • Reserve Your Seat
    • Tampa
  • For Individuals
    • Who Should Attend
    • Curriculum
  • For Corporations
    • Custom Programs By Topic >
      • NEW - Customer Experience
      • Business Fundamentals
      • NEW - Design Thinking
      • NEW - Digital Marketing for Healthcare
      • Social Security Planning Certificate
  • Experience
  • Photos
  • News & Updates