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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


William Franck
    Elsevier
SVP and General Manager of Sales

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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Analytics and Measurements; Digital Transformation
Bill Franck is the SVP and GM of Sales and Marketing for Elsevier’s education business, focused on improving outcomes in nursing and health professions education.  Prior to joining Elsevier Bill was the EVP of Global Sales and Service for Symphony Technology Group (a Private Equity group focused on technology enabled and analytic companies).  Before that Bill spent 10 years with RELX, leading sales and customer relations teams for various business units in LexisNexis working with the Legal, Academic and Risk markets.

Bill attended St. John’s University in NYC and holds a MBA from NY Institute of Technology.  Immediately after college Bill spent 8 years as a commissioned officer in the US Army, serving in numerous Special Operations units.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs